Club Members Only.
Pet Club is the Costco of the animal consumer world. Though it has great bargains, the branding leaves something to be desired. There is no real structure or design aspects to Pet Club past its logo. The solution constructed for this project was to make it more exclusive, while still being playful, so as to bring back the same friendly and loyal consumers. Also, to give people the impression they are at a shop a step above their usual price range. The book filled with Pet Club’s re-branding scheme is comprised of illustrations and brand new characters to represent “Club Pet’s” (the reconstructed name) ideals. The combination is enjoyable, while being exclusive.