Connecting the Past With the Present Through Storytelling. 

AX Mead is a brand that combines the present with humanities past through a story. The brand is based upon a legend that mead was found out by a group of ancient hunters who happened to find plenty rain water; that had happened to have fermented inside a beehive. Thanks to the hunter’s thirst and curiosity, man discovered alcohol. Though AX Mead pays homage to the conception of alcohol itself, the brand also includes more modern and simple design interpretation.