Bringing the Fun of a Picnic Indoors.

The purpose of this project was to redesign an existing brand that was not functioning or had room for improvement. I chose Market Pantry with this in mind. The design direction quickly went in a fun, household oriented motif, while being consistent with the dominant demographic of Market Pantry products. With this considered, the concept of creating a picnic feeling came to be the common theme behind the design. The aspects adhered by this venture were to be quality, afford ability, and recognizability.