A Transparent Brand for the Modern Shopper.
The Sphere Store was meant to be a step up from Target, but just a bit below William Sonoma. The Sphere Store was designed to be an all-encompassing place that could give people the opportunity to shop and also experience the sense they were getting far more. Its purpose was for the brand to always be transparent and authentic with the intended audience. You enter, browse and you know what you are buying every single time. Sphere was also intended to be a company that contributed to the community. Each major store brand would contribute a percentage back to a provincial charitable foundation.
This was a group project executed by: Sydney Sebastian, Trina Collier, Brooke Stewart, Sakiko Koyama, Eleonora Nedovesova